Santa Barbara Radio Advertising

Top Three Things You Need to Know about Santa Barbara Radio Advertising

Many people underestimate the value of advertising on the radio because they believe that the radio may be a dying medium. However, nothing could be further from the truth. Here are the top three things you need to know about Santa Barbara radio advertising.

The first thing you need to know about Santa Barbara radio advertising is the first thing that you need to know about radio advertising anywhere. It pays to choose your market well. Whether you use the Nielsen ratings or just base your radio advertising purchases on the stations that you, your clients, and your friends listen to, you absolutely must advertise at a time when people who are listening represent likely clients.

The simple truth about all advertising is that it doesn’t work if the people that hear the ads are not the people who buy the product being sold. So the first thing you should do is identify a station that has listeners like your clients. This may mean that you are advertising during a show that you personally do not particularly enjoy or endorse. While it helps if you actually like the program during which your advertisements will be played, it is more important that your clients like the program that is playing during the same time as your advertisements

The second thing you need to know about Santa Barbara radio advertising is that radio advertising should be kept simple and clear. Many advertisers try to include too much information in their ads, making them a sort of cacophony of noise to the average listener.

Instead, you should keep your radio advertising clear and concise. Though it will add to the cost of your advertising, it is a good idea to update the ads regularly so that people do not become bored and ignore your radio messages. Advertising a single product or a specific sale event is much more effective and likely to grow your business.

The third thing you need to know about Santa Barbara radio advertising is that it helps to create a recognizable jingle or style of advertising. Though you do not want to run the same ad all the time, you do want potential clients to recognize the ad has belonging to you. In addition, you want to make it as easy as possible for the client to contact you and remember your contact information after the ad is over.

While some people might call immediately after hearing your ad on the radio, a great deal more of them will be driving as they hear the advertisement. To make the most of your Santa Barbara radio advertising, it is in your best interest to make certain that once they leave the traffic and the car behind, they still remember the advertisement.

Creating a catchphrase or a jingle that will always be associated with your advertising will help create a brand identity and draw more clients to your business.

About The Author: Curtis Miller is a local Santa Barbara Marketing Consultant who started the Coffee News as a low cost Santa Barbara Marketing alternative to traditional Santa Barbara Print Advertising from higher priced mediums such as the Santa Barbara Daily News, and Santa Barbara News-Press. A seasoned marketing consultant, Curtis recognized the ballooning costs of Santa Barbara Radio Advertising are not a reality for most small business owners. Curtis Miller can be reached at Phone 805-455-8083

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