What You Need to Know about Santa Barbara Advertising Agencies

Selecting a Santa Barbara advertising agency doesn’t have to be difficult, but a business owner must understand what he needs from that agency.

The primary objective of most businesses that hire an advertising agency is to promote their own business via new sales. To do this, the business owner must find an advertising agency that understands the specific needs of his business and how to contact his customers.

When looking for for a Santa Barbara advertising agency, the first question a business owner should ask is for a list of successful ad campaigns planned by the agency and references from satisfied customers. Most of the professionals in advertising are also good at sales, so most of them will already have a portfolio of their previous work and letters of recommendation from previous clients.

As the business owner peruses these references, he should look specifically for businesses similar to his own. While he may not want his competition using the same advertising agency that he chooses to use, a business owner should find an advertising agency with experience in a similar industry. Santa Barbara Advertising Agencies which specialize in restaurant campaigns, for example, might not be appropriately equipped to create a new car sales campaign.

Once the business owner is satisfied with the advertising agencies references, you should schedule a long meeting with the Santa Barbara advertising agency to develop a plan of attack for his advertising campaign. One of the things the business owner can do to help make his ad campaign more successful is to have an idea for the campaign when he approaches the agency.

While the owner should not be expected to design art work or slogans, the advertising agency will be able to develop a better campaign if the business owner has an idea what he is looking for. This can be as simple as naming a specific product to center the campaign around or as complex as developing a brand identity for the company.

The advantage of using Santa Barbara Advertising Agencies over individually purchased ads is that the advertising agency can create an ad campaign. The purpose of an ad campaign is to establish top of mind awareness for the business owner. This means that when a consumer thinks of that specific product, he will associate the product with a particular business.

The other purpose of an ad campaign is to provide information that is too complex to provide in a single ad. For example, a car dealership could never list all of the cars and services that it offers in a single ad. Instead, by working with an advertising agency, the company could promote awareness of its location, products, and services.

When using an advertising agency, the business owner can expect professional writing of ad copy, professional graphic design, and assistance with placement of the advertising in appropriate local media.

About The Author: Curtis Miller is a local Santa Barbara Marketing Consultant who started the Coffee News as a low cost Santa Barbara Marketing alternative to traditional Santa Barbara Print Advertising from higher priced mediums such as the Santa Barbara Daily News, and Santa Barbara News-Press. A seasoned marketing consultant, Curtis recognized the ballooning costs of Santa Barbara Radio Advertising are not a reality for most small business owners. Curtis Miller can be reached at Phone 805-455-8083