Santa Barbara Coffee News Advertising

Advertisers reap benefits not found in other newspaper advertising.  Coffee News readers form an ever growing group of habitual weekly readers giving advertisers great exposure. Thousands of Santa Barbara locals and visitors alike find the Coffee News an entertaining way to pass the time and in the process learn about local businesses.

Advantages for Advertisers

1. Coffee News is a very effective and affordable advertising vehicle for small to medium-sized businesses. It caters to that tight-knit community of advertisers and daily readers within a radius of two miles towards and one mile away from the business hub. Advertisers benefit from that daily and weekly exposure without having to pay double or triple for the added exposure to keep in touch with 5% or 10% of their customers who travel from other parts of the city and see their ad.
   
   
2. Coffee News provides a positive, fun-loving environment for their ad. Its unique design is fun and stimulates conversation, fostering a much more pleasurable dining experience. This experience is subliminally associated with the ads, thus showcasing the advertiser in a positive light.
   
   
3. The weekly exposure, along with added exposure through subsequent readings, provides an affordable repetition of ads required to establish buyer patterns. Readership is 5-7 times what is distributed. Distributing 2000 copies will yield a readership of 10,000-14,000.
   
   
4. Since advertisers are seen as equals in a fun-loving group rather than individual advertisers, all ads compliment each other and add to the results received by all. This "shopping center" type approach to uniform sizing and style characteristics of ads promotes a positive view of the advertisers and their products and services.
   
   
5. When Coffee News ads are used in conjunction with other advertising - TV advertising, for example - the Coffee News ad BECOMES A RE-RUN OF THE TV COMMERCIAL IN THE READER'S MIND. For less than a fraction of a cent per reader, that particular advertiser had 10,000 people visually see his TV commercial, thus substantially increasing his TV advertising results.
   
   
6. The equal size of the ads do not allow for a "big potatoes, small potatoes" mentality about the advertiser like a big or small ad in a newspaper might. Thus, the small ad generates high repetition value without the stigma of being "small."
   
   
7. Exclusivity. All advertisers are given exclusive ads in their issue of Coffee News. Competitors are placed on a waiting list until space is available. As such, advertisers who sign up early on have the upper hand in keeping their competitors out.
   
   
8. Restaurants are a natural source of circulation since restaurants experience 100 to 2000 customers per day. This results in a weekly restaurant circulation of two to three times the number of residents in the area.